Visitor journey
Connect the aisle-facing message with product displays and a place for purposeful conversations.
VietnamVenue guide / Ho Chi Minh City
Exhibition booth design and build at SECC.
Share your allocated space, current organiser manual and commercial objective. Zeno can scope the booth design, technical development, fabrication and installation around the specific exhibition.
Planning a booth for SECC
Plan around the confirmed event conditions.
SECC is an exhibition and convention venue in Ho Chi Minh City. The requirements for your booth depend on the hall, stand position, open sides, organiser rules and move-in programme for the specific show.
Treat the latest exhibitor manual and confirmed floor plan as the working brief. Verify appointed providers, approval deadlines, logistics and technical services with the organiser before finalising the design.
Scope / SECC
What we coordinate around the venue brief.
Technical requirements
Confirm power, loading, rigging and operational requirements with the organiser using the current manual.
Production and artwork
Agree the material schedule, artwork deadlines and approval responsibilities before fabrication.
Move-in and handover
Work backwards from the permitted installation window and allow time for agreed checks.
A venue-aware working process
One booth scope. Clear working stages.
- 01
Review the show documents
Confirm the stand allocation, manual, deadlines and permitted installation window.
- 02
Define the brief
Agree products, visitor activities, team needs, budget and approval responsibilities.
- 03
Prepare the build
Resolve the contracted design and production information before fabrication.
- 04
Install and check
Coordinate the agreed scope within the show programme and complete handover checks.
Prepare a useful first enquiry
Send the current show documents.
A complete brief is not required. The following details help us understand the venue, schedule and likely booth scope before the first discussion.
- Event name, dates and organiser
- Hall, stand number and floor plan
- Current exhibitor manual and submission deadlines
- Products, demonstrations, meetings and storage
- Budget range, brand assets and approval dates
Use the latest official information
The organiser manual is the working authority.
Venue details checked against the official SECC website on 2 October 2026. Confirm all current event requirements directly with the organiser.
Review the official SECC website and the latest documents supplied by your exhibition organiser.
Related Vietnam exhibition resources
Continue planning with the relevant guides.
Exhibition booth Design & Build in Vietnam
Review the complete standalone scope from spatial concept and technical development to fabrication, installation and handover.
Vietnam booth design and build guide
Use the detailed guide to plan the brief, approvals, quotation, production programme and show-floor delivery.
How to choose a Vietnam booth contractor
Compare potential partners by completed work, venue experience, technical capability, quotation clarity and site support.
Build a complete Vietnam booth budget
Separate the build scope, organiser services, logistics, contingency and optional items before comparing quotations.
How to read the exhibitor manual
Convert event rules, forms and deadlines into a clear action list before concept and production decisions are fixed.
Vietnam exhibitions and trade shows
Browse selected upcoming fairs, verify dates with the official organiser and open the exhibitor guide for the relevant show.
Frequently asked questions
Before you plan the booth.
Is Zeno the appointed contractor for every SECC show?
Appointment is specific to each organiser and event. Confirm appointed providers directly with the organiser; a custom booth contractor and the official show contractor may have different responsibilities.
Where do technical rules come from?
Use the current event manual, venue rules and written instructions from the organiser. Requirements may differ between exhibitions and halls.
SECC / Design & Build enquiry
Start with the show, space and objective.
Share the organiser manual, floor plan, dates and available budget. We will use them to define an appropriate Design & Build scope for your exhibition.
Discuss your SECC booth