Visitor journey
Connect the aisle-facing message with product displays and a place for purposeful conversations.
VietnamVietnam B2B trade-fair guide / International trade
Vietnam Expo in HCMC 2026
The Vietnam International Trade Fair in Ho Chi Minh City. Make your offer easy to understand and give buyer meetings a clear place in the booth plan.
Exhibitor planning angle
Turn the event date into a controlled booth plan.
Confirm your hall, allocated stand, current exhibitor manual, appointed providers and technical deadlines directly with the organiser before approving the booth.
This independent guide is for exhibition planning. Zeno is not the event organiser and does not sell admission or exhibition space.
What to resolve early
Four decisions that shape this stand.
Technical requirements
Confirm power, loading, rigging and operational requirements with the organiser using the current manual.
Production and artwork
Agree the material schedule, artwork deadlines and approval responsibilities before fabrication.
Move-in and handover
Work backwards from the permitted installation window and allow time for agreed checks.
From allocation to handover
A practical exhibitor sequence.
Confirm the official show package
Collect the latest exhibitor manual, floor plan, stand number, submission dates, service forms and move-in programme from the organiser.
Define the commercial job
Agree the audience, products, desired visitor action, demonstrations, meeting needs, storage, budget range and internal approval path.
Resolve design and technical information
Develop the approved booth direction against the allocated footprint and coordinate the information included in the agreed submission and production scope.
Fabricate, install and hand over
Build the contracted scope, coordinate installation within the confirmed programme and complete the agreed checks before the exhibitor team takes over.
Exhibiting at SECC?
Share the show, stand and deadline.
Send the official manual, floor plan, stand number, budget range and internal approval date. Zeno can then scope the booth work against the actual event conditions.
Plan your exhibition booth↗